Unified communication (UC) technologies are more sophisticated and offer more benefits than traditional private branch exchanges (PBXs): This is a verity, which many organizations have come to acceptance.

A recent research report titled “Enterprise Unified Communications (News - Alert) and Voice Equipment” by the market research firm Infonetics Research indicated that the global enterprise PBX market, which includes TDM, hybrid, and pure PBXs, totaled $1.8 billion in first quarter of 2013. This indicates that the market is down by nine percent from the previous quarter and down by ten percent from previous year.

Whereas, the licenses for UC are up for both quarter-over-quarter and year-over-year, and the revenue of UC is up by 21 percent from previous year, because UC offers more benefits compared to traditional PBXs.

Cashing in on this trend and supporting this evolution, 3CX – a developer of Windows-based VoIP PBX (News - Alert) solution and mobile device management solution – has released the latest version of its UC platform, 3CX Phone System 12, and the new unified app for Android, iPhone (News - Alert) and Windows, 3CXPhone.

Eliminating the constraints evident in the traditional office and desktop environment, the 3CX Phone System, in general, is an open standard unified communications platform for Windows. Compatible with standard session initiation protocol (SIP) phones, it is more manageable than standard PBX systems and delivers substantial cost savings while increasing productivity.

The new 3CXPhone unified app for Android (News - Alert), iPhone and Windows offers: UC with presence, one click call conferencing, corporate instant messaging (IM) and a softphone with integrated PUSH technology.

Featuring multi-line capability, the new 3CXPhone app can: integrate a company’s phonebook with Exchange or LDAP servers and personal phonebook with Microsoft (News - Alert) Outlook, while capable of managing multiple calls at the same time.

When in CTI mode, the 3CXPhone app allows users to control their IP phones from their desktop and initiate calls with a mouse click rather than manually typing in the phone number.

The PUSH Technology integrated into 3CXPhone’s softphone enables a device to wake up when a new VoIP call comes in, in order to save battery time.

As 3CXPhone app supports UC and VoIP, users need not provide their mobile number, thereby ensuring sustained level of privacy.

Nick Galea, CEO, 3CX, said in a statement, "We freed the IT Administrators from the expensive, cumbersome and outdated proprietary PBXs - now 3CX is releasing users from the office and desktop with unparalleled mobility and Unified Communications features."