TMCnet - World's Largest Communications and Technology Community



AdMarvel Offering Comprehensive Web Self Service Mobile Advertising Solution

Web Self-Service

| white papers
| webinars
| case studies
| request a demo
| roi calculator
|   Industry Solutions
      We deliver our unique       technology across a broad       cross section of industries.
|   ROI Calculator
      Calculate the ROI of �One       Right Answer�
|   News and Events
      IR in KMWorld 100       Companies List IR Receives       Product of Year Award       Virgin HealthMiles Selects IR
|   Awards
      IR in KMWorld's 100       Companies that       Matter in KM
 See More Web Self-Service Stories

Mobile Answers Featured Article

November 11, 2010

AdMarvel Offering Comprehensive Web Self Service Mobile Advertising Solution

By Madhubanti Rudra
TMCnet Contributor

AdMarvel, a trusted name in mobile advertising, collaborated with Verizon (News - Alert) Wireless to deliver a comprehensive mobile advertising solution for Verizon Developer community. In a recent press release, the company announced that the solution will be distributed via Verizon's VCAST App storefront.

AdMarvel said that the developers for Android (News - Alert) and BlackBerry operating systems will also benefit from the solution; as part of this solution, software developer kits (SDKs) and application programming interfaces (APIs) are provided by the company to developers for Android and BlackBerry (News - Alert) operating systems.

The solution is designed to offer the developers unique capability so that they can integrate advertising into their applications. According to AdMarvel, this platform will enable developers and publishers to source and serve their own advertising, including house ads, to cross-promote and cross-sell their applications.

Also advertising campaigns from leading ad networks in the United States have been integrated into the solution and are ready for deployment, including Go2 Media, Greystripe, InMobi, Jumptap, Mobile Theory, Mojiva, and Where.

“We are very pleased to launch this solution for VDC developers and look forward to helping them monetize their new VCASTapplications. Our focus is on helping developers to easily incorporate advertising into their applications and provide them with sophisticated tools to help them analyze and optimize their bottom line. We are most excited about delivering an open and extensible platform which provides a scalable growth path as usage and volume expands,” said Mahi de Silva, CEO of AdMarvel, in a statement.

The officials for Glu Games, one of the users of AdMarvel platform reportedly expressed their satisfaction over the solution that according to the company brought about dramatic improvement in the company’s ad-management capabilities. “We've been using the AdMarvel platform, and it's dramatically improved our ability to manage advertising and monetization across our properties for mobile applications. We look forward to harnessing the new capabilities around the VDC to drive innovative and engaging advertising around our world-renowned games across Verizon's mobile devices,” said Adam Flanders, general manager for Glu Games, in a statement.  

Early this year, TMCnet reported acquisition of Admarvel by browser company, Opera Software (News - Alert). According to Opera officials, the acquisition was to help the company expand its portfolio of products and services to include highly scalable ad monetization services for Opera branded mobile products and services offered by mobile operators and content partners.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

 See More Web Self-Service Stories

blog comments powered by Disqus

Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].


© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy