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Mobile Commerce Provides a Linked and Combined Customer Experience

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Mobile Answers Featured Article

June 23, 2010

Mobile Commerce Provides a Linked and Combined Customer Experience

By Calvin Azuri
TMCnet Contributor

Ovum (News - Alert) Plc's new report named 'Mobile Commerce: Meeting the Demands of Tomorrow's Consumers Today,' has been added to's collection of E-Tailing market reports.

For more information, you can check out the report by visiting
The customer experience demarcation has become very important in the competitive retail environment, hence retailers should consider mobile not just as a sales channel but also as an essential tool for customer interaction in a complete multichannel retail operation.
Today, the mobile is not just a sales channel, but can also be used to enhance the multichannel customer experience. Although revenues from mobile commerce are growing at an increasing rate, the actual potential for mobile is depended on creating a flawless customer experience along all retail channels, giving an opportunity to the company's store and online businesses, in increasing their growth rate.
Mobile commerce has the capability of linking all touch points in a multichannel environment, hence providing a linked and combined customer experience.
The Apple iPhone (News - Alert) has always clearly been the top choice of platform for retailers who are developing their first application; however retailers are advised to involve all other potential mobile assets in their m-commerce strategies. They should realize that the iPhone is not the sole option available to them.
The topics which are covered in Ovum Plc's new report are: A high-level look at the market potential for mobile commerce (m-commerce) in retail and the future prospects of m-commerce which is written specifically for audiences from the retail sector. is the world's largest and constantly updated collection of market research reports. As a single source for market intelligence, they offer more than 250,000 market research reports from over 650 leading global publishers. Their Research Specialists have in detail knowledge of the publishers and a variety of types of reports in their respective industries. These specialists provide impartial and qualitative insights in their published reports.
Right from new product trends or competitive analysis of a new or an existing market, has the best research offerings and the expertise assuring that the right report is provided to the customers each and every time.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Alice Straight

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