Hulu (News - Alert) Plus subscribers have one more reason to cut their cable cords. The service now works on Google’s Chromecast, a remote-free, plug and play device that allows users to stream from their mobile devices right to their televisions.
According to the official Google blog, all that is needed is the most up-to-date version of the Hulu Plus app for Android (News - Alert) or iOS. Once set up, it’s plug-in and watch. That’s it.
Google Chromecast is part of a growing adoption of providers promoting online video as a way of primary home entertainment.
“Cord cutting” is a phenomenon in which subscribers are ditching their TV services altogether in favor of utilizing cheaper forms of entertainment, particularly services from Netflix, Hulu and YouTube (News - Alert), and it is also to blame for TV providers’ woes. As online content becomes more widely available, the need for cable boxes and a subscription are becoming more obsolete.
Market intelligence from Deloitte (News - Alert) predicts that in 2013, less than one percent of American cable subscribers will actually do the cutting, and those that do are driven to do so due to economic factors and changing TV watching habits. A quick headline search, however, makes it seem as though customers are ditching cable faster than a skydiver in free fall. But the pay TV market is a moving target and its variables change over time; subscribers hop on or drop off every quarter.
Even still, word on the street is the Internet is still going to be the contender that kicks cable TV to the curb. Predictions indicate that you’ll be able to watch pretty much anything so long as you have a connection and a TV.
Chromecast makes it that much easier to do so.
The device is a mere $35, which is comparatively low against other devices of its ilk, like Roku and Apple (News
- Alert) TV. At that price, it’s a rather tempting alternative to other set-top boxes and overpriced cable subscriptions.
Edited by Alisen Downey
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