Netflix took another step toward becoming the undisputed kind of streaming video on demand this week with the announcement of collaboration with Vodafone and Telekom in Germany. The service is launching the partnership officially today, and its competitors are characterizing the launch as a wide-scale attack on established market players. Deutsche Telekom (News - Alert) is looking to expand its movie and television series offerings through its IPTV platform and is using Netflix to do so.
When it comes to the mobile market in Europe, Netflix has decided to go with Vodafone (News - Alert). All of these moves mean that Netflix is about to become one of the world’s biggest providers of streaming video, if it isn’t already. The company has managed to build itself into a place of strength thanks in large part to the fact that it has done its expansions carefully and deliberately.
The company has been especially careful when it comes to moving outside of English speaking countries. This deliberateness is despite the fact Netflix has a wide range of foreign language films at its disposal. The firm’s steady drumbeat across the globe is getting louder thanks in large part to partnerships with these kinds of German firms.
Part of the big time success the firm is seeing across the pond is by entering agreements like the one it has with Deutsche Telekom so that it is offering its programming through existing platforms. The company is already plenty successful when it comes to people using the original Netflix applications but by teaming up with other companies it means people across the globe are becoming even more familiar with the company.
The sky seems to be the limit when it comes to Netflix’s march towards being the king of their market. While a company like Amazon is trying its best to topple the king, it doesn’t appear the company is going to be knocked off its perch anytime soon.
Edited by Maurice Nagle
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